Known for their cool-without-thinking-about-it fashion and unpretentious approach to dressing, it’s easy to see why so many of us want to replicate Danish style.
I’ve just touched down in Edinburgh from Copenhagen Fashion Week and as I digest the streetwear looks that were on show (along with the plentiful number of spandauer pastries I brought home), a few clear trends have emerged.
Below is our guide to the six key trending pieces that Scandi style lovers can’t get enough of…
- One step ahead
When it comes to footwear, the Danes don’t mess about; it’s all about practicality with a capital P. Trainers are the most popular way to round off an outfit, with New Balance, Asics and Salomon standing out as clear favourites among the fashion flock.
In a departure from the favoured Scandi palette of neutrals, trainers are used as a way to introduce a statement shock of colour. These Ganni New Balance 1906Rs encapsulate the trend perfectly.
Ganni x New Balance 1906R, £260, Laced
- Bags of style
I’m not exaggerating when I say that everywhere I went I saw sling bags and totes sporting the ubiquitous Mads Norgaard logo. And it’s no surprise, really; the brand has been on the go for 29 years now, appealing to those who appreciate timeless, practical design with a modern edge.
Their motto is “What you wear should support your ways and beliefs”, and we have to say we agree. If we had to choose one, we’d go for this utility sling bag in ‘mob wife’ leopard.
Bel One Art Carni Bag, €90, Mads Norgaard
- It’s a tie
I think we’re all familiar with the Ganni puff-sleeve tie blouse, but I spotted the design all over the city, from Ganni to slightly more affordable clothing favourite, Boii Studios. The easy breezy style works just as well in winter as it does in summer, as evidenced by the below Damson Madder vest.
- To the moon and back
The 2000s called, they want their Moon Boots back. But in all seriousness, this ‘00s inspired trend is back with a vengeance and looking pretty cute while at it.
The super snug style is perfect for the Scottish and Scandi February chill, and looks great paired with pyjama pants as shown below or dressed up with leggings and a wool coat. Versatile, cosy and chic? We love to see it.
- V for vintage
Vintage designer bags are popular in the Danish capital, with specialist store Collector’s Cage offering a cornucopia of iconic styles.
Spotted on the streets of Copenhagen most often were the Balenciaga City Bag (according to Vestiaire Collective, the style is increasing rather than simply maintaining its value, making it a wise choice for collectors), Bottega Veneta Hobo Bag, Dior Saddle Bag and Louis Vuitton Croissant.
- Make a statement
As you’d expect in a city where it hits well into the minus temperatures in winter, a good coat is a solid investment.
There were two ways I saw coats being utilised. Firstly, most Danish girls favoured long styles, like trench coats, good-quality wool coats and puffers. And while they may appreciate comfort, their coats are always well-designed and chic, too.
Shades of black, tan, grey and cream were most popular, and subtle check prints were most popular for a hint of texture.
But aside from the day-to-day practical coats, there were many instances of maximalist ‘go bold or go home’ styles, too, such as the below from influencer Elle Bridge.
I saw mums doing the school run with baby blue floor-length faux fur numbers, paired with slouchy jeans and a Ganni tee. I saw old women in leather capes and matching gloves. When your coat is the first thing people see in winter, it can be the perfect opportunity to make a big statement.
