Cult-favourite beauty brand VIEVE, founded by Glasgow makeup artist Jamie Genevieve, is making a highly anticipated return to Buchanan Galleries this month.
Opening on Thursday 28th August, the pop-up will give beauty fans the chance to explore the brand’s full collection, alongside new and exclusive merchandise created especially for the space.
Renowned for its high-performance, vegan and cruelty-free products, VIEVE has built a loyal community with its curated range designed to empower individuals to define beauty on their own terms. From radiant skin staples to statement colours, the brand’s inclusive ethos runs throughout, making VIEVE a go-to name in modern beauty.
Situated at the Buchanan Street entrance of Buchanan Galleries, the pop-up will showcase the complete collection of cosmetics, including bestsellers such as Skin Nova, Modern Mascara, Sunset Blush Balm and Lip Dew. Visitors can also expect an immersive, community-focused hub with an evolving programme of events and interactive experiences. There will be exclusive masterclasses with Jamie Genevieve, as well as limited-edition products, collaborations and gifts from friends of VIEVE and local businesses.
Speaking ahead of the launch, Jamie Genevieve said: “Bringing back VIEVE is such an exciting moment for me and the team. There’s something magical about having our own store and being able to spend quality time with our customers in a space that feels like home. This year is bigger and better than ever!”
Kathy Murdoch, Centre Director at Buchanan Galleries, added: “Following the huge success VIEVE had at Buchanan Galleries last year, we’re thrilled to be welcoming them back for another incredible pop-up. Their return not only reflects their strong connection to Glasgow and its community, but also enhances our diverse retail offering, giving visitors the opportunity to browse, discover and experience their fantastic beauty collection.”
Marking its fifth consecutive year in Glasgow, VIEVE’s latest pop-up at Buchanan Galleries will run from 28th August until 23rd December 2025.
For more information, visit vievebeauty.com or buchanangalleries.co.uk.
