This December, VIEVE, the cult-favourite makeup brand by Glasgow’s own Jamie Genevieve, has returned to its roots with a show-stopping pop-up at Buchanan Galleries. Running until 23rd December, this limited-time space offers an immersive experience, where visitors can explore exclusive products, enjoy festive surprises, and connect with the magic of the brand in person.
Jamie Genevieve, the makeup artist turned vlogger turned beauty mogul, is no stranger to creating buzz. Known for her effortless, wearable makeup looks and her ever-relatable personality, Jamie’s rise to global beauty icon has been meteoric. But despite her international success, VIEVE remains firmly connected to its Scottish roots.
The brand’s ethos is all about inclusivity and self-expression, and the products—like the Skin Nova primer and the Sunset Blush Balm—are designed to be both high-performance and easy to use. Whether you’re a minimalist or a full-glam enthusiast, VIEVE’s products are a beauty bag essential.
This year’s pop-up is a celebration of Jamie’s journey, offering fans a chance to connect with her brand in a beautifully curated space.
What’s on at the pop-up?
While Jamie’s sold-out masterclasses have been a highlight, there’s still plenty to keep visitors excited:
- Tornado Coffee Residency (7th–8th December): Grab a free coffee, hot chocolate, or matcha to sip while you shop.
- Nixie Charms (9th–12th December): Make your own charm necklace or bracelet for a personalised touch.
- B51 Residency (16th–19th December): Treat yourself to a welded bracelet—unique and oh-so-chic.
- Jade Mordente (23rd December): Wrap up your pop-up experience with a Tarot reading or Reiki session.
And if you spend £100 or more, you’ll get a chance to dip into Jamie’s Bureau, a treasure trove of handpicked gifts from VIEVE’s collaborators.
Feel good while you shop
This year, VIEVE is continuing its partnership with Beauty Banks, a charity dedicated to ending hygiene poverty. Visitors are encouraged to bring along unused, unopened personal care items to donate. These will be distributed to local charities like The Pyramid at Anderston and Refuweegee, helping those in need this festive season.
When and where
- Location: 220 Buchanan Street, Glasgow, G1 2GF
- Open until: 23rd December
- Monday–Wednesday: 11am–6pm
- Thursday: 11am–8pm
- Friday–Saturday: 11am–7pm
- Sunday: 12pm–5pm
As Jamie herself says, VIEVE is all about helping you feel confident and empowered—and what better way to do that than with a little festive sparkle? Make sure you stop by before it’s gone. For more details, visit vievebeauty.com.
