Vieve Beauty

Founded by Scottish makeup artist Jamie Genevieve, Vieve Beauty has become one of the UK’s most-loved beauty brands — known for its golden, glow-first formulas and effortless, modern take on luxury. From the dewy radiance of Skin Nova to the drama of the Icon Mascara, every Vieve product feels like a masterclass in wearable glamour.

After a string of successful Vieve Glasgow pop-ups, including its latest at Buchanan Galleries, the brand’s Scottish roots remain central to its story. At Quine, we’ve followed the excitement from the pop-ups to honest product reviews and news updates. Whether you’re searching for Vieve makeup tips, product reviews, or a look at the latest Vieve Glasgow store events, this is your hub for all things Vieve — Scotland’s own beauty success story.

Jamie Genevieve smiling against a soft pink textured background, wearing layered gold jewellery and a makeup artist brush belt.
Jamie Genevieve looks back at five years of VIEVE and what’s next for her Scottish-born beauty brand
Interior view of the VIEVE pop-up store at Buchanan Galleries in Glasgow city centre.
VIEVE returns to Buchanan Galleries with an exclusive Glasgow pop-up
Interactive beauty play table at H beauty Silverburn, showcasing makeup and skincare zones under soft lighting
Masterclasses, freebies and live entertainment: Everything happening at H beauty Silverburn’s opening weekend
VIEVE pop up Glasgow review
I tried £268 worth of VIEVE products—here are my honest thoughts
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Natasha Nelson is a third-year Journalism student at the University of Stirling, specialising in fashion journalism. With a passion for storytelling and an eye for trends, she aims to offer a fresh perspective in the realm of fashion and style as she continues her education and expands her portfolio.

Rebecca is a writer and events coordinator based in Edinburgh. Her writing covers everything from fashion and lifestyle to news and reviews, but her main focus is careers and the ever-changing world of work. When she’s not writing, Rebecca can be found checking out the newest bars and restaurants in town, grabbing a coffee, getting stuck into a good book or heading to Portobello beach for a chilly paddle.