Blue eye makeup is IN for 2024! According to Pinterest Predicts 2024, searches for “blue eyeshadow aesthetic” have surged by 65%, and “aqua makeup looks” have seen an impressive 100% increase.
This resurgence is being led by Gen Z and Millennials, who seek to integrate this iconic 60s staple into their contemporary beauty routines. The best part? This vibrant blue hue is universally flattering, enhancing all skin tones with its striking presence.
If you’re looking to embrace this trend, Georgie Lowen, the Scottish beauty guru, has some expert tips to help you rock those blue hues…
Universally flattering shades
Blue eye makeup isn’t reserved for a specific eye colour—it’s universally flattering! If you have green or blue eyes, blue shades will enhance the natural colour of your eyes. For those with hazel or brown eyes, blue eyeshadow or mascara creates a stunning contrast that makes your eyes pop.
Choosing the right shade for your complexion
Georgie advises considering your skin tone when selecting blue shades. Here’s the breakdown:
- Cool skin tones: If you have cool undertones, opt for pastel blues, periwinkle, and baby blue. These shades beautifully complement your complexion and give a fresh, ethereal look.
- Warm skin tones: Deeper blues like sapphire and cobalt work wonders for warm undertones. They add drama and intensity, making your eyes stand out.
Iconic inspirations
Georgie suggests drawing inspiration from iconic looks. Two trends stand out:
- 80s frosted ice blue lids: Channel your inner ’80s diva with frosty blue eyeshadow. It’s bold, fun, and perfect for summer nights.
- Bold cobalt blue eyeshadow: Make a statement with intense cobalt blue. Apply it to your lids for a vibrant, high-fashion look.
Classic elegance
If you prefer a timeless approach, take cues from the late Princess Diana. She often wore blue eyeliner in her waterline, enhancing her captivating blue eyes. It’s a subtle yet elegant way to embrace the trend.
The must-have: Blue mascara
Georgie’s go-to product? Blue mascara! It’s a staple in her makeup kit and personal bag. Whether you’re going for a full eye makeup look or keeping it minimal, blue mascara adds a touch of playfulness.
Follow Georgie on Instagram, TikTok and YouTube for more makeup tips and inspiration.
