We have some very exciting fashion news from the capital to share with you today…
ME+EM, the luxury womenswear brand that has won the hearts of celebrities and royals alike, has opened its first ever Scottish store and its biggest store to date in Edinburgh today. This is a huge milestone for the brand, which was founded by Clare Hornby in 2009 with a vision to create flattering and functional clothes for women who want to look their best and feel comfortable.
The new store, located at 43 George Street, is a stunning showcase of the brand’s full range of womenswear, footwear, and accessories, including its latest autumn/winter collection that features cosy knits, chic coats, sleek trousers, and statement dresses.
The store is housed inside a beautiful Victorian building that has been carefully restored and decorated to reflect the brand’s aesthetic of timeless elegance with a modern twist. The luxe interior design features geometric tiled flooring, pale beige-pink walls, tonal rails, and a mustard yellow changing suite. The lighting and colour palette create a relaxing and inviting atmosphere for customers to enjoy their shopping experience.
Customers can also benefit from the in-store personal styling service in ME+EM Edinburgh with the in-house expert style consultants, who can help them find the perfect fit, colour, and style for their body shape and lifestyle.
ME+EM has a loyal following of celebrities and royals, such as Helen Mirren, Amal Clooney, Olivia Colman, Jemima Khan, Margot Robbie, and the Duchess of Cambridge. The brand prides itself on creating clothes that are not only beautiful but also practical and comfortable, using high-quality fabrics and innovative design techniques. The brand’s motto is “intelligent style”, which means that every piece is designed with the four Fs in mind: flattering, functional, with wear-forever appeal, and sold at a fair price.
Clare Hornby, founder and CEO of ME+EM, said: “I’m thrilled to open our first store in Scotland and our biggest store to date. Edinburgh is such a vibrant and stylish city, and we are delighted to bring our intelligent style to the Scottish market. We hope that our customers will love our new store as much as we do.”
