As Burns Night approaches, those who typically avoid the customary haggis can breathe a sigh of relief. Scottish butcher Simon Howie is revolutionising the celebration with the introduction of the world’s first chocolate haggis. This innovative twist allows everyone to partake in the Burns Night festivities with anticipation.
What is chocolate haggis?
Simon Howie’s chocolate haggis is a far cry from the conventional savoury fare. It’s made of dark and white chocolate bits that are baked into a moreish chocolate brownie cake. This sweet treat is good for vegetarians and tastes best when it is hot, offering a sublime finale to your celebratory meal.
Tribute to an icon
In a nod to Cadbury’s legendary ‘Gorilla’ commercial, Simon Howie celebrates the launch with a Scottish flair. Set against the majestic backdrop of Loch Lomond, a life-sized haggis drummer re-enacts the memorable 2007 advertisement. This creative campaign promises to captivate and charm, much like the chocolate haggis itself.
Where can I buy chocolate haggis?
This month, the exclusive chocolate haggis will grace the aisles of select Scottish retailers, including Tesco, Morrisons, Asda, and Sainsbury’s. Priced at £5.00, this novel confection is up for grabs until Burns Night. Don’t miss out on this limited-time offering.
How can I eat it?
The chocolate haggis’s adaptability is limitless. Slice into this sweet sensation to uncover a rich chocolate brownie and white chocolate chip delight. It’s a yummy accompaniment to ice cream, cream, yogurt, or it can be enjoyed on its own.
For further details on Simon Howie’s range of Burns Night offerings, explore thescottishbutcher.com.
