If there’s one thing guaranteed in 2025, it’s that wellness isn’t going anywhere. After a year that saw TikTok’s “sleepy girl mocktails” trend, the rise of glucose monitors as the ultimate accessory, and turmeric supplements flying off the shelves (Holland & Barrett sold one every second in 2024), the wellness world is gearing up for a bigger, bolder 2025.
Holland & Barrett’s team of scientists, nutritionists, and trend forecasters have scoured the globe for the hottest, most innovative new products and ideas shaping health. Their Wellness Trends Report 2025 reveals what’s set to be huge—from brain food to metabolism-boosting solutions—offering insights into the future of living well.
Here’s what’s in store for the year ahead—and why you’ll want to get involved.
Brain food
If 2024 was about gut health, 2025 is all about your brain. Emerging research is highlighting the profound connection between diet and cognitive function, pushing brain health to the top of the wellness agenda. Omega-3 supplements remain a staple, but there’s a new kid on the block: iodine. This essential mineral, often lacking in the average diet, is being linked to improved cognitive outcomes, particularly in children born to mothers who supplement during pregnancy.
Another buzzword you’ll hear a lot? Psychobiotics. These ‘good’ bacteria are said to improve memory, focus, and mood. Add fermented favourites like kimchi and kefir to your plate for a double-whammy of gut and brain benefits.
Matrescence matters
As the average age of first-time mothers climbs to 30.9 years in the UK, wellness brands are responding with more tailored products for maternal health. Choline, a lesser-known but vital nutrient for foetal brain development, is stepping into the spotlight. Only 11% of pregnant women meet recommended choline intake, making this an area ripe for innovation.
Beyond pregnancy, ‘matrescence’ – the transition into motherhood – is being acknowledged as a unique psychological and physiological journey. Expect products designed to support postpartum recovery and mental wellbeing, with a focus on natural, science-backed ingredients.
The microbiome in your mouth
We’ve all heard about gut microbiomes, but 2025 is turning its attention to oral health. The mouth, home to over 700 species of bacteria, is the second most diverse microbial community in the body. When your oral microbiome is out of balance, it can lead to issues like gum disease and bad breath, but it’s also linked to broader health concerns.
Enter innovative products like microbiome-balancing toothpastes, mouthwashes, and even chewing gums. These are set to transform our daily dental routines into a holistic health practice.
Fibre fix
Most of us are falling short of the recommended daily fibre intake, but 2025 is giving this unsung hero a glow-up. Brands are making fibre more accessible (and Instagram-worthy) with products like fibre-infused waters and snack bars that taste as good as they are functional. It’s fibre, but make it fun.
Mastering metabolism
Metabolism is finally getting the rebrand it deserves. No longer just a weight-loss buzzword, metabolic health is now understood as central to everything from energy levels to skin regeneration. New products aim to ‘reset’ or ‘retrain’ our metabolism, helping us age more healthily and even combat wrinkles.
Functional teas
Move over builder’s brew. The tea market is undergoing a Gen Z-driven reinvention with the rise of ‘functional’ teas. Infused with everything from adaptogens to probiotics, these teas promise benefits like better sleep, boosted immunity, and enhanced focus. The global market for functional tea is expected to hit $12.2 billion (£10.06 billion) by 2032, and 2025 is set to be a major stepping stone in its evolution.
Pared-back skincare
Skincare is shifting towards minimalist, science-led products that are as effective as they are sustainable. Think jojoba oil, rosemary extract, and snail mucin – natural ingredients with proven benefits. Bio-retinal, a plant-based alternative to synthetic retinol, is also set to shine, offering all the anti-ageing perks without the irritation.
Visit hollandandbarrett.com to read the full report.
